Case Studies

Waters Strategic Communications has delivered strategic communications, campaigns and content production for organisations across Australia. These examples highlight the breadth of our experience and approach.

ABC Friends National

National advocacy through strategic communications and sustained content delivery.

Waters Strategic Communications developed and delivered communications that built public awareness, supported advocacy and maintained momentum across multiple federal election campaigns through a coordinated content and media strategy.

Services provided:
• Strategic communications planning
• Campaign planning and implementation
• Media management and media relations
• Content engine development and management
• Social media strategy and daily content production
• Video production and campaign storytelling
• Message development and narrative creation
• Stakeholder engagement
• Public affairs communications
• Election campaign communications

VIEW THE VIDEOS

Friends of the Earth Australia

Building public influence around complex environmental issues.

Waters Strategic Communications helped transform technical environmental issues into compelling public campaigns through strategic communications, media engagement and government advocacy.

Services provided:
• Strategic communications
• Campaign strategy and implementation
• Government relations
• Stakeholder engagement
• Media relations and proactive media management
• Story identification and news generation
• Campaign messaging
• Website planning and content development
• Video production
• Communications risk management

More details

Global Assembly

Global climate communications

Waters Strategic Communications supported the launch of the Global Assembly, an international citizens' initiative established to give people around the world a direct voice in tackling the climate crisis. Launched alongside the COP26 climate process in Scotland, the project brought together globally representative citizens to develop recommendations for world leaders on addressing climate change fairly and effectively.

Our role:
- Provided strategic media and international communications advice.
- Produced international video assets to support the global campaign.
- Developed visual content for international audiences and stakeholders.
- Supported communications around the launch of the Global Assembly during the COP26 climate conference.
- Helped communicate a complex international initiative through compelling visual storytelling.

Results:
- Supported the successful international launch of the Global Assembly.
- Contributed to a global communications campaign involving participants from more than 100 countries.
- Produced video content used to communicate the initiative to international audiences.
- Helped raise awareness of a pioneering global democratic initiative on climate action.

Clifton Hill/North Fitzroy Community Bank

Strategic communications to strengthen community connection and business growth.

Waters Strategic Communications developed a comprehensive communications strategy designed to strengthen brand recognition, deepen community engagement and support sustainable business growth.

Services provided:
• Strategic communications planning
• Brand positioning
• Audience analysis
• Community engagement strategy
• Content strategy
• Website strategy
• Advertising strategy
• Media opportunities
• Reputation management
• Strategic implementation planning

Video Production

Professional video storytelling that informs, engages and influences audiences.

From campaign videos to corporate storytelling and digital content, Waters Strategic Communications produces high-quality video designed to connect organisations with the audiences that matter.

Services include:
• Campaign video production
• Corporate storytelling
• Social media video content
• Executive interviews
• Community impact stories
• Promotional videos
• Documentary-style production
• Script writing
• Interview production
• Editing and post-production
• Content planning and distribution

some examples

Podcast Production

Creating conversations that build authority, engagement and trust.

Waters Strategic Communications produces podcasts that combine strong editorial judgement with professional production values to help organisations communicate complex ideas through compelling storytelling. We've created high quality podcasts for the SoundCartel podcasting agency.

Services include:
• Podcast strategy
• Editorial planning
• Interview production
• Research and story development
• Host coaching
• Recording and production
• Audio editing
• Sound design
• Series development

listen