About

Experience. Insight. Influence

Bespoke strategic communications built on decades of media, campaigning and stakeholder experience.

WHAT WE DO

Services

Strategy. Storytelling. Campaigns

Communications strategies & content engines that build reputation, engagement and impact.

OUR SERVICES

Work

Campaigns that create change

Selected projects across advocacy, community, media and organisational communications.

CASE STUDIES

Communications
Strategy

Research, positioning and strategic planning that define your message, identify your audiences and guide effective communication.

Campaigns & Creative

Campaign concepts, storytelling and creative communications that turn strategy into action and build public engagement.

Content Engines

Sustainable, fast systems for video, social media, podcasts and digital content that continuously keep organisations visible and connected.

Jeff Waters made an outstanding contribution to ABC Friends by creating a sophisticated communications and content program that significantly strengthened our national profile and engagement with members and supporters. He brought strategic insight, creativity and journalistic excellence to everything he produced. Jeff has an exceptional ability to identify compelling stories, communicate complex issues clearly and build sustained public engagement. He is a communications professional of the highest calibre.
The Hon. Margaret Reynolds AC
Former Senator & Federal Minister
Founding President, ABC Friends National
Jeff Waters transformed the way Friends of the Earth Australia communicated with the public, media and decision makers. He developed and implemented a strategic communications approach that substantially increased our public profile, generated almost 100 significant media stories and helped position our campaign as a credible national voice. Jeff combines strategic thinking with exceptional practical delivery. He is equally capable of developing communications strategy, identifying opportunities, managing media relationships and producing high-quality content that achieves real outcomes.
Cam Walker
Campaigns Coordinator
Friends of the Earth
Jeff consistently delivered podcast content of an exceptionally high standard. He combines outstanding editorial judgement with a real understanding of what makes stories connect with an audience. What always impressed me was that Jeff contributed far more than great production. He was constantly thinking strategically about how we could improve our products, strengthen audience engagement and develop the business. His ideas challenged us to look at our content and our direction in new ways, and many of those conversations influenced how we approached the business. Jeff is thoughtful, reliable and a genuine pleasure to work with. He brings together strategic thinking, creativity and practical delivery in a way that's quite rare.
Nick Schildberger
Managing Director
SoundCartel
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo